I teach advertising ideas in my graduate school business communications class because it shows critical thinking and creative concepts to GET THE JOB DONE. TO MAKE THE SALE. TO CLOSE THE DEAL. TO SIGN THE CONTRACT. TO MAKE MONEY.
This LOOKS funny (it is), but think of how the boardroom felt when the advertising team rolled it out for approval. (I'm sure: lots of laughs.) Guess who was laughing afterward: the advertising team when they got their bonus checks.
Look how the adjectives and verbs MAKE THE CUSTOMER WANT THIS.
