The Creative Classroom by Mitchell Lopate, M.A.T. = Academic humanities advising-mentoring, tutoring, writing support: 30-plus years college & university and middle-elementary education in-class/online with a masters in education and a B.A. in psychology. (PS: it's fun.) Cross-curriculum humanities concepts, career counseling, MBA instruction, composition and research methods, and values, ethics, and writing. “Learn by example, succeed by effort." mitchLOP8@yahoo.com / 840-216-1014
Wednesday, May 27, 2026
Tuesday, May 26, 2026
Advertising gets RE$ULT$ = SHOW ME THE MONEY!!
I teach advertising ideas in my graduate school business communications class because it shows critical thinking and creative concepts to GET THE JOB DONE. TO MAKE THE SALE. TO CLOSE THE DEAL. TO SIGN THE CONTRACT. TO MAKE MONEY.
This LOOKS funny (it is), but think of how the boardroom felt when the advertising team rolled it out for approval. (I'm sure: lots of laughs.) Guess who was laughing afterward: the advertising team when they got their bonus checks.
Look how the adjectives and verbs MAKE THE CUSTOMER WANT THIS.
Monday, May 25, 2026
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